Search engine optimization "is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web site is displayed in a search engine list (like Google), the more visitors it is expected to receive" states w3schools.com.
Here a few tips on how and why this happens:
To start off there is no one single factor that will get your website to the top. You have to use strategic moves to get it there. As shown in the image below ranking factors include: Quality, research, words, engage, and fresh? But don't forget in your HTML code: titles, descriptions and headers are important for SEO.
Periodic table of SEO ranking factors:
There is a science to ranking of websites used. The following table explains how the right combination of features makes your website go to the top of google and other search engines!
Still confused? Check out searchengineland.com for a video that describes in detail what search engine optimization is (and its only 3 minutes!).
Thank you to the following resources:
http://searchengineland.com/guide/what-is-seo
http://www.w3schools.com/web/web_search.asp
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